The Difference BMW

The Difference BMW

The Mark Summers Casting research team were challenged to search the globe for the best undiscovered extreme athletes for this stunning film for BMW. The team spent weeks researching Arctic Surfers, Mountaineers, climbers & Mountain bikers.

Talent was flown in from all over the world for the shoot in Norway .

Project Details

Anders Jedenfors
Production Company:
Believe Media LA
Ad Agency:
FCB New York

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