Sainsbury’s ‘Dancing Dads’

Sainsbury’s ‘Dancing Dads’

This dancing dad’s commercial was choreographed by award winning choreographer Natricia Bernard (Katy Perry ‘Firework’). Award winning casting director Mark Summers, and his team did the casting on this commercial. Mark and his team were challenged with finding middle aged, individual, dancers who could do a street like performance. This commercial was an internet hit with over 50 million views.

Project Details

Client:
Sainsbury's
Choreographer:
 
Natricia Bernard
Ad Agency:
Gravity Road

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https://www.marksummers.com/showreel/sainsburys-dancing-dads/