O2 kicks off with England Rugby!

rugby02This brand new print and TV campaign stars the whole of the England Rugby World Cup squad, led by the indomitable Mad Dog, Lewis Moody. “Get it Up” with O2.

Working with the agency VCCP and Ridley Scott Associates director Jesse Peretz, Mark Summers cast the entire commercial and featured artists.

Fans of the England team will have to get up early to watch their progress, as the tournament is taking place in New Zealand next month.

The TV ad will be accompanied by a print campaign along with PR, social media support and a special mobile app, which will feature exclusive content from the England camp, including player interviews.

To further raise awareness of its campaign, O2 has also partnered with TalkSport, which is the exclusive radio broadcaster of the Rugby World Cup.

The partnership includes branding of player interviews and bespoke content throughout the tournament.

All at Mark Summers wish England Rugby all the best in their campaign in New Zealand

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