Noemie Lafrance’s cutting edge work as choreographer and director brings dance to the public space, kinetics to the medium of cinema and physical interactions to the worlds of contemporary art, fashion and pop culture.
Acclaimed by the art world for her body of work as a site-specific choreographer, producing large-scale interventions that “reclaimed the public space,”; including works like “Agora” which reopened the abandoned McCarren Park Pool, and “Rapture” which staged the curved roofs of legendary architect Frank Gehry. Noemie’s work has been said to have “Changed the fabric of New York City.” – La Presse. Since 2001, her performances and films have been presented in more than 25 countries as part of prestigious events such as the Whitney Biennale, and Cannes Film Festival.
Since 2007, Lafrance has oeuvre as a choreographer in the music, fashion and film industries working with music artist such as David Byrne, Feist, Justin Timberlake, Snow Patrol and Carly Rae Jepsen, and high profile brands such as Absolut, Coca-Cola, Nike, Harry Winston, Baccardi, Apple, Clark’s, Quicksilver and Domyos.
On this journey, she has had the opportunity to collaborate with exceptional directors and visual artists such as: Floria Sigismondi, Patrick Daughters, AC/DC, Doug Aitkin, and Lech Majeski; and boutique agencies: Johannes Leonardo, Sid Lee, and Ceft and Company.
Noemie’s skills for creating works involving large casts recently brought her to choreograph the bollywood inspired musical “Basmati Blues” featuring Donald Sutherland, Tyne Daly and Brie Larson; the large group segments of the 2015 Pan American Games Opening Ceremony commissioned by Cirque du Soleil; flash mobs for brands such as At&T, US Bank, Bloomingdale’s, Sprint and Daffy’s; opera, fashion shows and live concerts. Her avant-garde participatory works “Choreography for Audience” and “White Box Project” invited audiences of over 300 to participate in choreographic instructions surprising .
Lafrance’s work has received numerous awards, fellowships and grants including a Grammy Award nomination, MTV award, Music Video Production Award, Le Prix Victoire de la Music, CAD Award, D&AD Award, and Bessie Award.
She recently sat on the jury of the historical 94th ADC Awards in advertising. She had several features in The New York Times, and was in NY Times Magazine’s “New Bohemians”, Dance Magazine’s “choreographers to watch” and “Best of”, Vogue’s “People are talking about”, TIME Magazine’s “innovators”, GOOD magazine, and appeared on the Sundance Channel, NPR, A&E, CBC, and BBC World.