In his career, Ian has produced, choreographed and directed a number of West End shows and television programs. He has choreographed both live events and commercials. Working with top advertising agencies on award winning commercials including ‘Muller Lite’, ‘Vauxhall Astrabatics’ and ‘Cook Along’ with Gordon Ramsey. Ian also choreographed the Greenpeace VW Star Wars, Dentyl Active mouthwash, and Mark & Spencer’s commercials.
In fashion and live events, Ian has produced dance works for Nike, Levis, Harrods, and Galaxy Radio.