Casting Call: Sanitary Products Commercial

Casting Director: Mark Summers Casting                 

Date of Casting: friday 14th June 2019

Shooting Location: POLAND

PLEASE READ CAREFULLY, PLEASE ONLY SUBMIT TALENT BASED ON THE DEAL. THEY ARE MOSTLY THE SAME WITH SOME MINOR DIFFERENCES.

RATES IN GBP

BSF: £600 PER DAY

UK FITTING: £50 X 2 hrs -£50 per hr there after

Travel/ shooting location Fitting / down days: £300 per day

* All Fees Above +20% Agent Commission.

Shooting hrs in the rest of the world 12hrs including 1 hr for lunch.

Overtime: 20% of the day fee per hour

NO ONE WILL BE SEEN IN THE PRODUCT LIKE THE PREVIOUS SPOT I JUST CAST, THIS IS A LINER, TALENT ARE REQUIRED TO WEAR IN THE CALLBACKS.

CALLBACK 25TH JUNE 2019 – £50

19 July: Wardrobe fitting in London

23 July: Fly to Warsaw. Second Wardrobe Fitting.

24 July: Down Day.

25 July: Shoot TVC

26 July: Down Day

27 July: Shoot Stills.

28 July: Fly back.

* All talent must be available up to the 30th of July in case we shift the dates and of course the schedule could differ.

NOTES

* All cast must have valid passports.

* All cast will fly economy – the flights is up to the discretion of the client.

* Taxis to UK airports can be covered by talent or agent and invoiced back to the client on final invoice.

* Talent will receive a daily per diem of 50EUR

STEP UP UK

Brand: Always Discreet – all products.

Category Exclusivity: Adult Incontinence

Title: ’Step Up’ – 30’ TVC with cut-downs. Unlimited Cut-Downs/Versions.

Countries: UK incl. ROI, Canada.

Duration: 1 Year, with a 3 month rolling start as it may not run concurrent in all markets.

Video Usage: TV, Digital/Internet (incl. Social), Industrial and PR.

Stills Usage: Stills on location: All Stills Media incl. Digital, except packaging, including but not limited to Print and Digital Magazines, Social Media, Digital/Internet, In Store, Direct to Consumer, PR, Coupons and Mailers. 2 images

Usage Costs for Video and Stills: £20,000 plus 20% agency fee – £24,000

Usages for Video Only: £15,000 plus 20% agency fee – £18,000

Usages for Stills Only: £10,000 plus 20% agency fee – £12,000  

Renewal Terms:

  1. At P&G’s discretion, 2nd year option may be exercised at 100% of Initial Term Fee (“Renewal Term 1”)
  2. At P&G’s discretion, 3rd year option may be exercised at 110% of Initial Term Fee (“Renewal Term 2”)
  3. Furthermore, P&G may elect to exercise a 2nd or 3rd year option for less than a full year, which will be calculated at the pro-rata cost of the full year’s renewal rate.
  4. The Client has the right to unbundle the region packages if/when the usages are renewed. Country specific usages each can have their own term and media, if it differs from the original contracted media or territories. These individual country buy-outs will be included in the talent contract and can also be taken pro-rata of the full year’s renewal rate.

* Note: that there will be country specific variations of the TVC – it’ll be dubbed in the correct language/accent, product names might vary to be region specific, MOS version as well as Dialogue to Camera. The script is the same for all countries/regions, it’s the same base edit, with tweaks where relevant to each country/region.

Extra Options: Same media as above, for 12 months.

* This can only be bought if the main countries are bought as the fees would be to low-

  1. Israel Video and Stills: £4000 plus 20% agency fee – £4800
  2. Israel Video Only: £2500 plus 20% agency fee – £3000
  3. Israel Stills Only: £2000 plus 20% agency fee – £2400
  4. Netherlands Video and Stills: £5000 plus 20% agency fee – £6000
  5. Netherlands Video Only: £2500 plus 20% agency fee – £3000
  6. Netherlands Stills Only: £2500 plus 20% agency fee – £3000
  7. Belgium Video and Stills: £4000 plus 20% agency fee – £4800
  8. Belgium Video Only: £2000 plus 20% agency fee – £2400
  9. Belgium Stills Only: £2000 plus 20% agency fee – £2400
  10. Finland Video and Stills: £4000 plus 20% agency fee – £4800
  11. Finland Video Only: £2000 plus 20% agency fee – £2400

12: Finland Stills Only: £2000 plus 20% agency fee – £2400

  1. Poland Video and Stills: £5500 plus 20% agency fee – £6600

14: Poland Video Only: £3000 plus 20% agency fee – £3600

  1. Poland Stills Only: £2500 plus 20% agency fee – £3000

NOTE:  ALL Usages are not guaranteed. It’s only payable if/when the campaign is used.

STEP UP -USA

Brand: Always Discreet – all products.

Category Exclusivity: Adult Incontinence

Title: ’Step Up’ – 30’ TVC with cut-downs. Unlimited Cut-Downs/Versions.

Countries: USA

Duration: 1 Year.

Video Usage: TV, Digital/Internet (incl. Social), Industrial and PR.

Stills Usage: Stills on location: All Stills Media incl. Digital, except packaging, including but not limited to Print and Digital Magazines, Social Media, Digital/Internet, In Store, Direct to Consumer, PR, Coupons and Mailers. 2 images

Usage Costs for Video and Stills: – £20,000 plus 20% agency fee – £24,000

Usages for Video Only: – £15,000 plus 20% agency fee – £18,000

Usages for Stills Only: – £10,000 plus 20% agency fee – £12,000

Renewal Terms:

  1. At the clients discretion, 2nd year option may be exercised at 100% of Initial Term Fee (“Renewal Term 1”)
  2. At the clients discretion, 3rd year option may be exercised at 110% of Initial Term Fee (“Renewal Term 2”)
  3. Furthermore, the client may elect to exercise a 2nd or 3rd year option for less than a full year, which will be calculated at the pro-rata cost of the full year’s renewal rate.
  4. The Client has the right to unbundle the region packages if/when the usages are renewed. Country specific usages each can have their own term and media, if it differs from the original contracted media or territories. These individual country buy-outs will be included in the talent contract and can also be taken pro-rata of the full year’s renewal rate.

* Note: that there might be variations of the TVC – product variable, MOS version as well as Dialogue to Camera. The script is essentially the same, it’s the same base edit, with tweaks where relevant.

NOTE:  ALL Usages are not guaranteed. It’s only payable if/when the campaign is used.
Please note we are casting these for Lots of different regions around the world, these two are specifically UK & USA.

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BRITISH SPEAKING FEMALE – Playing age 40-55 years

Our lady is active & physically fit, she needs to be physically able to jog up stairs and balance with one foot up on a bench, she is healthy looking with nice hair, skin, smile and hands.

She is your confidante – she could be your sister, your co-worker, your neighbor, your friend.

Aspirationally authentic, with a presence that feels natural, comfortable and relatable. She is self-assured, accomplished, and still down-to-earth.

With a sparkle in her eyes and is very likeable. Her ability to engage, with her eyes and her body language, is key.

 

AMERICAN SPEAKING FEMALE- Playing age 40-55 years

Looking for women of black or mixed black heritage.

Our lady is active & physically fit, she needs to be physically able to jog up stairs and balance with one foot up on a bench, she is healthy looking with nice hair, skin, smile and hands.

She is your confidante – she could be your sister, your co-worker, your neighbor, your friend.

Aspirationally authentic, with a presence that feels natural, comfortable and relatable. She is self-assured, accomplished, and still down-to-earth.

With a sparkle in her eyes and is very likeable. Her ability to engage, with her eyes and her body language, is key.

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Suggestions to – louise@marksummers.com
Many Thanks
Mark summers casting
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Please Note: All casting requirements are based on what our client has requested and not the view or wishes of Mark Summers Casting or any of its agents or partners. This brief is not to be copied/ removed or posted on to any other site without written authorization from Mark Summers Ltd or it will be considered a breach of copyright.

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