Coping with Humans Carrie Fisher IBM

Coping with Humans Carrie Fisher IBM

Casting Director Mark Summers was asked by Iconic Director Joe Pytka and Ogilvy in New York to cast 5 actors ( who were turned into robots ) to work along side Carrie Fisher on this spot for IBM WATSON. The spot will air during The 2016 Academy Awards.
http://www.adweek.com/news/advertising-branding/princess-leia-and-ridley-scott-reintroduce-world-artifical-intelligence-ibms-oscars-ads-169891

Project Details

Client:
IBM Oscars 2016
Director:
Joe Pytka
Artist:
Carrie Fisher
Production Company:
PYTKA
Ad Agency:
Ogilvy

Sharing is Caring:

http://www.marksummers.com/showreel/coping-with-humans-carrie-fisher-ibm/