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Mark Summers and Natricia team up with Mariah Carey for T-Mobile.

Ever at the front of new technology, it was only natural that T-Mobile
selected Mark Summers as Casting Director with Natricia Bernard providing
the creative direction for this leading-edge, state of the art
hologram-based commercial.

T-Mobile are well known for their viral video stunts including their Welcome
Back videos and the famous fake royal wedding earlier this year.

In this video Mariah Carey sings Christmas songs in five different European
cities simultaneously to a large excited crowd.

It is, however, all an elaborate hoax. Despite the crowd cheering the famous
singer, it all turns out to be a 3D hologram.

The stunt is so realistic that it is only when “Carey” vanishes instantly in
a puff of smoke that the crowd knows that something is up. What we can’t be
sure about is how real the hologram actually is in real life, or whether the
crowds are actors because it would have to be a seriously great illusion to
fool that many people.

If it is all real and people were actually singing along, then this could
open a whole new market for performers who want to cry off sick from their
concerts! Either way, expect this video to get a ton of views for T-Mobile
once again all just in time for the lucrative Christmas season.

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Published Dec 23, 2011


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